Featured image: ? 2014 fair-fish international
Yesterday late evening I spotted an few seconds advertisement at the main railway station in Zurich and today I followed up on the url.
The main message of the spot was to eat fish only once a month (here in Switzerland). I have to say this was the most unexpected and by far the best ad, as far as it’s message concerned, I have ever seen in this country during my last four years.
A very simple idea delivered in simple terms. We can learn from them I think. I haven’t read their statutes but I encourage you to have a look.